Aszir’s blog on Friendster

Grow Your Business
With Email Marketing

Free Trial - Send Your First 100 Emails On Us!

Create Emails In Minutes - No technical expertise needed! Choose from hundreds of designs, type your copy, select recipients and send… It’s that easy! Or if you prefer, use your own HTML.

See Who Responds - Track your success in real time. See who opens, clicks, compare campaigns, domains and more…

Grow Your List - Our free subscriber form helps you collect website visitors email addresses and other details.

Save Money - Pay as you go, or send unlimited emails with a monthly subscription for as low as $10/month!

Watch Your Business Grow - Get traffic to your site or retail location today!

Send Your First 100 Emails Free

It works even in a recession!

As marketing budgets continue to diminish, businesses are forced to evaluate their marketing strategies. What about throwing a guerilla marketing campaign into the strategy? As seen in the video below, guerilla marketing is very effective if carried out correctly.

According to Entrepreneur.com, guerilla marketing is ” an unconventional way of performing activities on a very low budget.” Allbusiness.com prefers to define it by what it is not: “buying advertising space or sponsoring an event.”

Most businesses are happy to try anything that mentions “a very low budget.” Guerilla marketing is about using creativity, energy, imagination, time, and knowledge instead of the main driver of traditional marketing campaigns: money. It creates a lasting impression but uses a simple idea.

As you begin a guerilla marketing campaign, you need to decide what message you want to send. For instance, do you want humor or do you want to be serious? For humor, you could involve costumes and characters. If you prefer to be more serious, you could involve a charity and give off a heartfelt and genuine impression.

Secondly, find a partner for your campaign. It could be a charity as mentioned above. Or, if you own a beauty salon, maybe you could work with a local clothing store. As you select your partner, look for relevancy between your target market and your potential partner’s target market in order to get the best results.

Thirdly, capitalize on your local presence. Small businesses always struggle with large corporate chains, even when the economy is good. Given the current state of the economy, consumers long for a sense of trust and security that small businesses can provide. Consumers will appreciate your efforts to draw their families and communities together and will return their gratitude through sales.

Lastly, follow up is a must with your guerilla marketing campaign. It can be done through email, traditional mail forms, telephone, or door-to-door visits. Just make sure that your guerilla marketing campaign doesn’t quickly fade away.

By Abby Johnson

IZEA, Inc. d/b/a SocialSpark (”SocialSpark”) provides you, and, if applicable, your Affiliates, access to its online advertising marketplace at www.SocialSpark.com (”Marketplace”), which allows Advertisers and Bloggers to interact and engage in marketing relationships (the “Service”) subject to your acceptance of and compliance with these terms of service (the “Terms of Service” or the “Agreement”). If you do not agree to the Terms of Service, please do not use the Service. Each time you use the Service, the current version of the Terms of Service will apply. Accordingly, when you use the Service, you should check the date of the Terms of Service (which appears at the top of this document) and review any changes since the last version. The Terms of Service will be available at all times at www.SocialSpark.com.

Please to click on these links to view videos what to do:

SocialSpark Tutorial: Getting Started

SocialSpark Tutorial: Adding a Blog

SocialSpark Tutorial: Creating a Sponsored Post…

Share this post :

Rate Me on BlogHop.com!
help?