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ORIGINAL LIST:

1 Nice
2 Sightseeing
3 willing to financially successful, which proved divorce
4 listens attentively, but not silent
5 Witty
6 slim (slim passed up)
7 style dresses
8 assesses the quality of things
9 It is a pleasant surprise
10 imaginative, romantic lover, and dedicated

REVISED SCHEDULE 32 years old:

1 Have a look (not only those who favor the hair)
2 opens the door, pull the chair, because emancipating
3 There is enough money for a nice dinner, and is willing to sacrifice her
4 more listening than talking, because wisdom is not the birth of the world
5 laughs at my jokes
6 It can carry with shopping bag back to the shop, because if she wants to cook …
7 Do you know that it does not take a bottle of champagne that he should open it
8 can be connected to at least tie the match
9 I do not forget the toilet seats to down a seat
10 Weekends are generally depilate

REVISED SCHEDULE 42 years old:

1 It is not too bad (wig is still not recommended at this time)
2 I do not get out of the car before it starts
3 There is a permanent job, from time to time to put that restaurant, they
4 nodding while talking to it (do not need to understand is that …)
5 Most of you remember the jokes funny
6 It is in good repair to reorder the furniture, but we did
7 It has to wear a shirt, which could be show belly
8 Do you know that it does not take a bottle of champagne that he loves
9 I do not forget to lift the toiletseat
10 Weekends are generally depilate

REVISED LIST OF YEAR 52

1 Cut the nose, ear and mouth of the edge of the coat
2 does not belch in public places and scratch  according to etiquette
3 It is not too often ask for a loan, because if it is to be away
4 Non-tells the story of the same joke too many times, since they do not remember
5 It will not be sleepy when I say mine because of his own party to wake up snoring
6 maintained high enough to have a weekend up dust removed from the couch
7 In general, two of the same type of clean socks and pants, the bust of her   husband, and explore the  laundry
8 Preferred rates of a good dinner a little against watching TV, or  preferred rates of a watching TV a little against a good dinner
9 times, to stop him with the name
10 There are weekends so that depilate

REVISED SCHEDULE 62 years old:

1 the children not scared of you
2 Remember that where is the bathroom
3 You do not have too much money to maintain the
4 only a moderate snoring during sleep
5 min Do you know the name
6 It is in good repair in order to give up
7 In general, taking some clothes
8 Likes soft foods
9 Do you remember where he left him in the teeth
10 You know, that weekend is

REVISED SCHEDULE 72 years old:

1 Breathe
2 is no longer associated with a toilet, otherwise they will resolve

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Don Bartlett, a manager for some musicians, has written in to point out a letter that he wrote to Bob Lefsetz outlining the successful strategy he’s had in promoting one of his acts and asked for the thoughts of folks around here:

We decided to put an offer up on Joe’s website and MySpace. We told any fan that if they knew anyone who might be interested in Joe’s music that they could send us an email and we send them as many copies of a two-song sampler CD as they wanted. Free. We even cover the postage. To keep costs down, we invested in a cd publishing system that burns and prints them robotically. Each CD has two songs, contact info, MySpace, and a reminder that the full cd was at iTunes. If someone lived near a place where a show was scheduled, we printed that show info on there as well. People requested as few as 2 and as many as 50. We sent all of them. Requests continued to pour in, and the more we sent out the faster the new requests came in. We’re at the point now where we get about 15 a day. Joe writes a thank you in each and every one. And almost instantly, sales took off. Attendance jumped noticeably and MySpace/website action began a steady upward arc. More importantly, we built an incredible database of his most hardcore fans. And after receiving a mailbox full of cds for free, they are willing to do anything to help forward the cause. And it is the ultimate in target marketing…. you have people who already like your music passing it on to their friends, whose tastes they presumably know.

The idea is definitely a bit different, but obviously can and does work on a small scale. The problem is that it wouldn’t scale to a really large number very easily. It’s also somewhat costly. Even if they’ve decreased the production costs, there are still costs in terms of resources, time and postage for every free CD they send out. It’s good that it’s allowed them to more closely connect with fans (and turn them into true fan promoters), but it seems risky to spend so much on promotions. So, while it can work on a small scale, and help a musician stand out as being especially fan friendly, it seems like it could be pretty costly if you tried to scale it up.

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